 |
We will research the market and assess the potential for your product in the UK.
|
|
Whether as a brand or an "own-label", we will advise you on how best to proceed.
|
|
Various multiple retailers will then be contacted informally to test their reaction to the new product's potential.
|
|
Concept boards will be designed and presented to consumer research panels to test public response.
|
|
We assess all knowledge gained and provide a "S.W.O.T." analysis to our clients.
Strengths:
|
Product potential
|
Weaknesses:
|
Assess product against prevailing market forces?
|
Opportunities:
|
Market potential
|
Threats:
|
What are your competitors up to?
|
|
